SERAX
Dries Stuer's work experience begins in 2006 with their role as a Product Manager for Cacharel & Diesel. Dries then progressed to become a Senior Product Manager for Giorgio Armani, Ralph Lauren, Viktor & Rolf, and Maison Martin Margiela. From 2010 to 2011, Dries served as the Group Manager for Designer Fragrances at Giorgio Armani Beauty, Ralph Lauren, and Maison Martin Margiela. Following this, they became the Project Manager for the Armani Code Franchise at Giorgio Armani Fragrances. In 2014, Dries took on the position of Marketing Director for Benelux Designer Fragrances. From 2017 to 2021, they served as the Marketing Director for Lancôme in the Benelux region. Presently, Dries is working as the Marketing Director for Serax NV.
Dries Stuer received a Master's degree in Applied Economics with a specialization in Marketing from the University of Antwerp. Dries completed their studies from 2002 to 2006.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.