SERAX
Jona Ragoen is a seasoned professional with extensive experience in global sales and account management within the fashion industry. Currently serving as Global Key Account Manager at SERAX since October 2022, Jona previously held the role of Senior Global Sales Manager at Victoria Beckham, overseeing key accounts across various regions. Other notable positions include Franchise and Wholesale Manager for JOSEPH, focusing on the APAC and Middle Eastern markets, and International Wholesale Manager at Tomorrow London Ltd. Jona's background also includes mentoring business management students at the Fashion Retail Academy and early experiences in sales and product management. Jona holds two Master’s degrees from KU Leuven, one in Business Management and another in Physical Education & Kinesiology with a major in Sports Management.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.