SERAX
Sophie Baldewyns is an experienced International Key Account Manager specializing in hospitality, currently working at SERAX since April 2019, following a role in international sales within the same company. Previous experience includes positions as a Sales Assistant at Lune - Lautre and an internship at SERAX NV, as well as roles in hospitality-related positions at Deltaworx, Ellis Gourmet Burger, and La Piazza Mortsel. Sophie Baldewyns holds a Bachelor's degree in SME Management and Entrepreneurial Studies from Karel de Grote-Hogeschool and completed an Erasmus program in Business & Marketing at IDRAC Business School. Additional educational background includes secondary education with a focus on entrepreneurship and marketing from Sint-Jozefinstituut Kontich.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.