Larry Jackson

As Global Creative Director of Apple Music, Grammy Award-winning Jackson was instrumental in the launch of the music streaming service in 2014 and currently oversees the creative development of the fast growing platform, which is available in 167 markets around the world.

Jackson also directed and creatively collaborated on several iconic, award-winning, Apple Music brand commercials. He was a key player on the leadership team of the breakthrough flagship radio platform Apple Music 1 (formerly known as Beats 1), and has been responsible for bringing in some of the biggest artists in the world to create content for the station. Today, Jackson is a driving force in the service’s foray into live-streaming, a move that has led to innovative media moments such as the current record-breaking hit series Verzuz.

Prior to the company being acquired by Apple in 2014, Jackson served as Chief Content Officer at Beats/Beats Music, where he co-developed the idea for the streaming service. He served as an Executive Vice President at Universal Music Group’s Interscope Records, and before that was President/EVP at Sony Music’s Arista Records/RCA Music Group. Billboard has ranked Larry on its Power List for the past four years.