DR

Dean la Rosa

Head Of Commercial Data & Programmatic at Seven West Media Ltd

Dean La Rosa has extensive experience in commercial data and programmatic roles. Dean most recently served as the Head of Commercial Data & Programmatic at Seven West Media, starting in January 2024. Prior to that, they held the position of Head of Commercial Data at the same company from May 2021 to February 2024.

Before joining Seven West Media, La Rosa worked at Nine, where they held multiple roles. Dean was the Commercial Product Manager - Data Products from August 2019 to April 2021. Prior to that, they served as the Data Products Sales Specialist from November 2017 to August 2019, and as the Data Products Executive from June 2016 to October 2017.

La Rosa's earlier experience includes working at Acxiom ANZ, where they served as an Account Executive from November 2015 to May 2016, and as an Associate Account Executive from August 2014 to November 2015.

Dean La Rosa earned a Bachelor of Arts and Economics degree with a concentration in Marketing from Australian Catholic University in 2014.

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Seven West Media Ltd

Seven West Media Limited is a multiple platform media company. The Company's principal activities are free to air television broadcasting, newspaper and magazine publishing, online and radio broadcasting, and a subscription video on demand service (Presto TV). Its segments include Television, Newspapers, Pacific, and Other Business and New Ventures. The Television segment produces and operates commercial television programming and stations. The Newspapers segment publishes newspapers and insert magazines in West Australia and includes Quokka, Colourpress, Digital Publishing and West Australian publishers. The Pacific segment publishes magazines in print and digital editions, as well as social and e-commerce business. The Other Business and New Ventures segment consists of equity accounted investees, including Yahoo7, Presto, Australian news channel and Community Newspapers; radio (radio stations broadcasting in regional areas of Western Australia), and RED Live.