Shamin Hotels
Martha Fraser is an accomplished sales and marketing professional with extensive experience in the hospitality industry. Currently serving as the Director of Sales and Marketing at Marriott Winston-Salem and Benton Convention Center since July 2024, Martha leads the sales initiatives for a 319-room property featuring significant meeting space. Previous roles include Director of Sales and Marketing at Hotel Madison & Shenandoah Valley Conference Center, where Martha improved market positioning, and at Hilton Virginia Beach Oceanfront, managing sales for a high-volume resort. Martha has also held key positions at Atrium Hospitality, Gold Key | PHR, LTD Hospitality Group, and Davidson Hotel Company, demonstrating a consistent track record of leadership and strategic sales development across diverse hospitality settings.
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Shamin Hotels
We are 3,000 associates, who work together to create truly memorable accommodations. How do we do that? We focus on developing experiential hotels, training and empowering our associates to provide superior guest service and enabling them to grow their careers – all while supporting the communities we serve. We are Shamin Hotels, a dynamic hospitality organization built on 40 years of success. Headquartered in Chester, Virginia, our company owns, operates, and develops hotels under the Hilton, Marriott, Hyatt and InterContinental Hotel Group flags. We are dedicated to excellence in hospitality and the personal growth of our associates, and our energy and potential are without limits.