Shareability
Caitlyn Oberwise (Pritchard) has a diverse work experience history. Caitlyn most recently worked at Shareability as the Head of Project Management, where they oversaw account management and achieved outstanding client experiences. Prior to that, they served as the Group Account Director at the same company, where they built strong partnerships, led strategic thinking, and successfully project-managed high-profile campaigns. Caitlyn also worked at Too Faced Cosmetics as the Retailer E-Commerce Manager, managing relationships with online retail partners and driving sales performance. Caitlyn has also held positions at Anastasia Beverly Hills, where they managed domestic accounts and supported sales operations, and at Shareability as a Senior Marketing Project Manager, overseeing viral video projects. Caitlyn began their career as a Makeup Artist, worked as a Regional Brand Manager at Pasta Chips, and served as a Brand Ambassador at AC Model and Talent. Caitlyn's experience reflects their expertise in project management, account management, e-commerce, and marketing.
Caitlyn Oberwise (Pritchard) has a Bachelor's Degree in Business Administration, with a focus on Marketing, Operations, and Supply Chain Management from the University of Washington - Michael G. Foster School of Business. Caitlyn also took part in a study abroad program at the University of Washington - UW Rome Center in Rome, Italy.
Before attending university, Caitlyn graduated from Auburn Riverside High School, where they achieved the honor of being the Valedictorian.
In addition to their academic achievements, Caitlyn completed a Viral Marketing Course offered by LinkedIn in August 2020.
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Shareability
We Drive Story Performance. We are a brand consultancy and social content studio with inter-connected strategic, creative, and production services. Known for creating some of the most shared video campaigns of the last decade, Shareability works with companies like Google, Intuit, Mars, Adobe, and others, to help them maximize story performance. The company's data-fueled engagement strategy has driven over 5 billion organic views and 200 million shares with social hits including “Ronaldo in Disguise” with global football superstar Cristiano Ronaldo, “Unexpected John Cena” with WWE star John Cena, “Baby Olympics” with the International Olympic Committee, “Say it to Your Sister” with social media star Jay Shetty, and “Photoshop Battles Live” the first episodic series on Redditt. On the advisory side, Shareability’s Brand Consultancy bridges the gap between brand storytelling and performance marketing, helping brands create and optimize stories that increase consumer engagement, foster brand loyalty, and drive revenue growth. Shareability co-founded Down Home, the next-generation entertainment company built from and for the heart of America. Together with superstar Tim McGraw and the Hollywood studio Skydance (Top Gun, Air, Mission Impossible, etc.), Down Home will create engaging content, brands, and experiences born out of Nashville.