Shareability
David Sanderson is an Advisory Partner at Bain & Company since September 1990, specializing in Media, Entertainment, Sports, and Private Equity. Sanderson has held multiple leadership positions, including Senior Partner overseeing Bain's Global Media, Entertainment and Sports Practice, and Partner founding Bain's Los Angeles Office and BainLab. In addition to Bain, Sanderson co-founded Veer, Inc. and serves on the Board of Directors at Shareability, while also providing strategic advice to DAZN and Lancor. Sanderson’s previous experience includes managing director roles at Evolution Global Partners and a background at IBM as a National Account Manager and Systems Programmer. Sanderson holds an MBA from Stanford University, an MS in Computer Science from Syracuse University, and a BS in Applied Mathematics from the University of Massachusetts Amherst.
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Shareability
We Drive Story Performance. We are a brand consultancy and social content studio with inter-connected strategic, creative, and production services. Known for creating some of the most shared video campaigns of the last decade, Shareability works with companies like Google, Intuit, Mars, Adobe, and others, to help them maximize story performance. The company's data-fueled engagement strategy has driven over 5 billion organic views and 200 million shares with social hits including “Ronaldo in Disguise” with global football superstar Cristiano Ronaldo, “Unexpected John Cena” with WWE star John Cena, “Baby Olympics” with the International Olympic Committee, “Say it to Your Sister” with social media star Jay Shetty, and “Photoshop Battles Live” the first episodic series on Redditt. On the advisory side, Shareability’s Brand Consultancy bridges the gap between brand storytelling and performance marketing, helping brands create and optimize stories that increase consumer engagement, foster brand loyalty, and drive revenue growth. Shareability co-founded Down Home, the next-generation entertainment company built from and for the heart of America. Together with superstar Tim McGraw and the Hollywood studio Skydance (Top Gun, Air, Mission Impossible, etc.), Down Home will create engaging content, brands, and experiences born out of Nashville.