Shareability
Steve Krueger has over 15 years of experience in the creative and media industry. Steve currently serves as the Creative Director / Executive Producer at Shareability, where they create and implements global digital marketing campaigns. Prior to this, Steve worked as an advertising creative consultant and a freelance writer/producer for various companies, including ABC Family, Nickelodeon, MTV, and Red Bull. Steve also served as a Senior Creative / Development Executive at Emergent Order and as a Co-Executive Producer at Discovery Communications and MTV Networks. Steve has extensive experience in developing branded content, writing and producing television shows, and overseeing feature film and narrative television concepts.
Steve Krueger attended Boston University from 1994 to 1996, where they obtained a Bachelor of Arts (BA) degree in Film and Television. In addition to their formal education, they also acquired a certification in "What Is Generative AI?" from LinkedIn in June 2023.
Shareability
We Drive Story Performance. We are a brand consultancy and social content studio with inter-connected strategic, creative, and production services. Known for creating some of the most shared video campaigns of the last decade, Shareability works with companies like Google, Intuit, Mars, Adobe, and others, to help them maximize story performance. The company's data-fueled engagement strategy has driven over 5 billion organic views and 200 million shares with social hits including “Ronaldo in Disguise” with global football superstar Cristiano Ronaldo, “Unexpected John Cena” with WWE star John Cena, “Baby Olympics” with the International Olympic Committee, “Say it to Your Sister” with social media star Jay Shetty, and “Photoshop Battles Live” the first episodic series on Redditt. On the advisory side, Shareability’s Brand Consultancy bridges the gap between brand storytelling and performance marketing, helping brands create and optimize stories that increase consumer engagement, foster brand loyalty, and drive revenue growth. Shareability co-founded Down Home, the next-generation entertainment company built from and for the heart of America. Together with superstar Tim McGraw and the Hollywood studio Skydance (Top Gun, Air, Mission Impossible, etc.), Down Home will create engaging content, brands, and experiences born out of Nashville.