Andrea Seto

Andrea Seto is an accomplished marketing professional with extensive experience in the publishing and consumer goods industries. Currently serving as the Senior Manager of Trade and Retail Marketing at SharkNinja since May 2021, Andrea leads omni-channel marketing strategies to enhance brand performance in Canada, partnering with major retailers such as Amazon and Walmart. Previously, Andrea held key positions at Harlequin, including Integrated Retail Marketing Manager and Assistant Product Manager, where brand strategy was developed for various series. Experience also includes roles at Simon & Schuster Canada as a Digital Marketing Associate and other impactful positions in literary agencies and publishing houses. Andrea's educational background comprises a Bachelor of Journalism from Ryerson University, a Graphic Design Certificate from George Brown College, and a Publishing Certificate from Humber College.