Ed Kalas

Ed Kalas is a seasoned digital marketing professional with extensive experience in demand forecasting and campaign management. As a Senior Analyst in Digital Demand Forecasting at SharkNinja since February 2024, Ed analyzes direct-to-consumer (DTC) site performance and collaborates with the Paid Media team to enhance campaign metrics. Prior experience includes a role as a Senior Digital Marketing Strategist at Bottomline Technologies, where Ed optimized paid digital marketing initiatives and managed programmatic ad campaigns. Previous positions at Pegasystems and Digilant involved strategic campaign creation and execution across various digital platforms. Ed holds a Master’s degree in Library Science with a focus on Archives Management from Simmons University and a Bachelor’s degree in History from Boston College. Additionally, Ed has volunteer experience in medical missions and sports coaching, reflecting a diverse skill set and commitment to community service.