She Runs It
Abby Peterson is a skilled professional with a diverse background in branding, marketing, recruitment, and operations. With experience in companies like Big Village and Abby Runs It, Abby has showcased expertise in integrated marketing strategies, brand building, recruitment marketing, and talent acquisition. With a Bachelor's degree in Asian Studies from the College of Saint Benedict and Saint John's University, Abby's passion for education and cultural exchange is evident in their previous role as the CEO/Founder of a Vietnamese ESL program. Abby's ability to drive revenue growth, foster strategic partnerships, and implement inclusive marketing strategies highlights their leadership skills in cross-functional collaboration, data-driven decision-making, and training & development.
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She Runs It
We have been invested in women’s achievement since we were first organized as Advertising Women of New York (AWNY) more than 100 years ago. We recently changed our name to She Runs It because as the industry has evolved over the years we’ve grown to be more than advertising and more than New York. Even more than women. We’re proud of everyone, including the many men, who join us. When we started, we wanted to give more women a seat at the table. Now, we want to see more women at the head of the table. The reason is simple. Women are proven leaders. Women motivate. Innovate. Today, women run companies. Communities. Countries. They are growth-oriented leaders, and focus on steady, sustainable growth. Women are good for business. Companies with more women as leaders are also more financially successful. More socially responsible. And that’s good for everyone. Which is why we bring together both women and men who want to build the world we want to live in. A world where women lead at every level. · Where she runs businesses. · She runs departments. · She runs accounts. · She runs projects. · She runs her career. · She runs her life. · She runs it. We have chapters in New York and Chicago, with more expansion plans in 2017. To learn more, participate one of our many initiatives or simply join the women and men who share our vision at sherunsit.org.