SHEIN
Yuechao Lai is a seasoned Senior User Experience Researcher at SHEIN, a position held since November 2018. Prior to this role, Yuechao served as a Research Manager and progressed through several research-focused positions at MMR Research Worldwide from July 2014 to November 2018. Yuechao's experience also includes a tenure as a Marketing Specialist for the menswear brand HIUMAN at Le Rouge Studio and an internship in marketing at Sino-Associates Global Limited. Yuechao obtained a Bachelor of Business Administration in Event Management from Sun Yat-sen University and participated in an Exchange Program in Tourism Management at Université d'Angers in 2012.
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SHEIN
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SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. Founded in 2012, SHEIN has nearly 10,000 employees operating from offices around the world.