Cheng Li Hui

Sheng Siong Group Ltd is a Singapore-based investment holding company. The Company, through its subsidiaries, is engaged in the supermarket operations, and trading of general and wholesale importers and exports. The Company operates through the provision of supermarket supplies and supermarket operations segment. The Company is a retailer with over 40 supermarket/grocery stores located all across the island. The Company's chain stores are designed to provide customers with various shopping options ranging from an assortment of live, fresh and chilled produce, such as seafood, meat and vegetables to packaged, processed, frozen and/or preserved food products, as well as general merchandise, including toiletries and essential household products. The Company offers over 400 products under approximately 10 brands. The Company's subsidiaries include Sheng Siong Supermarket Pte. Ltd., CMM Marketing Management Pte. Ltd., Sheng Siong (M) Sdn. Bhd. and Sheng Siong (China) Supermarket Co, Ltd.