SHI
Cristel Luiten-Baats has extensive experience in graphic design and marketing, currently serving as a Medewerker Marketing at SHI since April 2016. Previous roles include positions as Grafisch ontwerper at Service Best International B.V. and Grafisch vormgever at Bertels BV, where Cristel developed global advertising campaigns from concept to execution, including managing photoshoots and model styling. Additional experience encompasses roles in packaging design, flyer creation, and visual branding across various companies, with a freelance career prior to 2012 focusing on comprehensive design projects. Cristel's educational background includes a photography program completed at CVO Photography between 2011 and 2013.
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SHI
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SHI is the specialist for Home Improvement Essentials: products and concepts which are essential for finishing and upgrading domestic and business environments. SHI is active in the following categories: Electronics: installation, connection, switching Hardwares: construction, mechanic security and decoration Painting tools: covering, preparation, painting, cleaning Sanitairy: furnishing and decoration SHI offers end-to-end solutions for wholesalers, retailers and e-tailers in the professional and do-it-yourself channel. We work with multifunctional project teams and take care of all activities in terms of sourcing, assortment management and logistics. Together with the customer we offer an optimal mix of own concepts and brands, A-brands, private label and non-branded products. At SHI, we offer full business support to our customers. Being a specialist in the area of Home Improvement Essentials, we are able to provide our customers with all activities that are needed for successfully reselling these concepts and products in their shops. Based upon the latest consumer and shopper knowledge, we develop custom made solutions.