Mike Romano

Mike Romano is responsible for Shift Digital’s strategy for all clients in the Western United States. With more than 25 years of marketing experience, he helps Shift Digital’s clients understand the digital marketplace and develop strategies to help improve media efficiency, franchise performance, and customer experience. Working closely with clients to understand their unique challenges, Mike leverages Shift Digital’s platform to develop creative solutions that accomplish more than they set out to achieve.

Mike was responsible for the development and launch of some of the industry’s leading digital programs, and was also one of the key executives to lead the sale of Kelley Blue Book to AutoTrader. He has been recognized by Digital Dealer Magazine as one of “The Most Influential People in Automotive Marketing.