Shift Paradigm
Arturo Mendiola currently serves as Chief Growth Officer at Shift Paradigm, a role initiated in September 2023. Prior to this, Arturo held significant positions at Horizontal Digital from November 2016 to September 2023, including VP of Global CX & Platform Strategy, where responsibilities included overseeing global go-to-market teams and partnering with sales departments to enhance customer engagement. As VP of Strategy & Client Engagement, Arturo managed client health, organic growth, and cross-functional integration. Additional experience includes roles at Publicis Sapient, Barrie D'Rozario DiLorenzo, ICF Next, Digitas North America, and OLSON, accumulating extensive expertise in account management, strategic development, and team leadership across various industries. Arturo earned a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Minnesota.
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Shift Paradigm
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Shift Paradigm, a consultancy that executes like an agency, represents an end-to-end shift in the way organizations align around growth. After pioneering the email marketing and marketing automation movements by helping thousands of organizations implement marketing technology platforms, we know that technology alone can't get your business growing. Usually, it takes a paradigm shift to grow.