Amy S. Cheng

Amy S. Cheng is an experienced senior director with a strong background in customer experience strategy and insights, currently serving as Senior Director of Experience Insights at Shipt since October 2020. Prior to this role, Cheng held the position of Director of Customer Experience Strategy at Macys.com, where a customer-first culture was established. Leadership experience includes serving as Chair of the Berkeley-Haas Alumni Council and VP of Social Media & Marketing for the Haas Alumni Network. Cheng has a diverse consulting background, providing expertise in customer experience to various industries through roles at Loyalty Wins, Decker Communications, and Satmetrix Systems. Academic credentials include an MBA in International Management and Marketing from the University of California, Berkeley, and a BA in Foreign Affairs with a focus on Asian Studies from the University of Virginia.