ShoeDazzle
Sandy Yao has extensive experience in product management and UX. Sandy currently holds the position of Vice President of Product and UX at JF Brands since October 2021. Prior to that, they were the Head of Product Management at JustFab, ShoeDazzle, and FabKids, starting in 2021, 2021, and 2017 respectively. Sandy also worked as the Senior Director of Product Management and Director of Product Management at TechStyle Fashion Group from 2017 to 2021. Before that, they served as the Director of Product Management at Savage X Fenty: Lingerie by Rihanna in 2018. In 2015, they were the Senior Director of Product, Commerce at Clique Media Group. Sandy served as the Director of Product Management at YesVideo from 2013 to 2015, where they launched new products and implemented agile processes. Prior to that, they founded TrendyBlendy.com in 2013. Their earlier experience includes working as the Director of Product Management & UX at Stella & Dot in 2012.
Sandy Yao attended the University of California, Berkeley from 2000 to 2004, where they earned a Bachelor of Arts degree in Cognitive Science.
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ShoeDazzle
ShoeDazzle is a fashion subscription service that brings a personalized boutique experience to an online platform. ShoeDazzle offers VIP Elite Membership for $39.95 each month which converts into rollover “VIP Credits” that members can spend or save for later. Every month, the company debuts a new selection of exclusive and brand-name shoes,handbags and more, including a custom online showroom, curated to each client’s individual style preferences. Rachel Zoe serves as the company’s Chief Stylist.