Shopee
CX Cheng Xun C. is an experienced professional currently serving as the Director and Head of Shopee Malaysia, alongside previous roles as Head of Commercial in Malaysia and Head of Marketing in Singapore at Shopee since 2021. CX is also a Co-Founder and Board Director at Gigacover, which provides financial security solutions for gig workers across Southeast Asia. Previous experience includes an Entrepreneur in Residence role at M Venture Partners, co-founding AutoArmour, and serving as Managing Director for ZALORA Group in Hong Kong. CX's career began as a Business Analyst at McKinsey & Company and included internships at SingTel, Goldman Sachs, and ING. Academically, CX holds a BA in Economics from Northwestern University and has completed additional training at General Assembly.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.