Shopee
Jacqueryn Xin Ying Phang 彭馨仪 is an accomplished professional with extensive experience in marketing and business development across multiple leading organizations. Currently serving as the Head of Affiliates, Marketing Solutions, and Brand Acquisition at Shopee, Jacqueryn has effectively led teams to achieve significant growth in user engagement and order contributions. Previously, Jacqueryn held distinguished roles at Grab, where strategies optimized growth across various business units, and at McKinsey & Company, delivering impactful analyses and forecasts in telecommunications and energy sectors. Jacqueryn's leadership capabilities were also demonstrated through active involvement in student societies at Imperial College London and participation in professional programs, showcasing a commitment to mentorship and community building. Jacqueryn holds a Master of Engineering in Chemical Engineering from Imperial College London and is currently pursuing a certificate in Disruptive Strategy from Harvard Business School Online.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.