Helen Siu

Helen Siu currently serves as the Director of Partnerships at Dealmoon Group since July 2024. Prior to this role, Helen held the position of Senior Strategic Partnerships Manager at 55Haitao Group from March 2024 to July 2024, managing successful cashback campaigns for renowned global brands and exceeding client objectives. From July 2021 to March 2024, Helen worked as Strategic Partnerships Manager at Shoplooks, achieving significant revenue growth through high-value contracts. Earlier experience includes serving as Director of Marketing at CH Premier Jewelers, where comprehensive omnichannel marketing strategies were developed for multiple retail locations. Helen's career began with positions at American Express and L'Oréal, following early roles at Swire Travel and HG Plus Consulting Inc. Educationally, Helen holds a Master of Philosophy in Manufacturing Engineering and Engineering Management from City University of Hong Kong and a Bachelor of Arts in Advertising from Michigan State University.