Shopper's Stop
Pratik Mehta is an experienced analytics and digital marketing professional with a focus on leveraging data science and machine learning to enhance revenue generation and cost efficiency. Currently serving as Manager Analytics at Shoppers Stop since May 2021, Pratik provides analytical insights and coordinates with stakeholders to integrate data sources into a cloud-based analytics solution, having developed over 500 KPIs and 25 dashboards. Previous roles include Associate Manager Digital Marketing at People Interactive and Digital Marketing Manager at Mirraw.com, where Pratik achieved significant revenue growth through data-driven strategies and led teams in various marketing initiatives. Earlier experiences include roles in digital marketing and SEO at Hicare, Justdial, and eClerx, where Pratik honed skills in performance marketing, web analytics, and team management, supported by a BSc in Information Technology from Usha Pravin Gandhi College of Management.
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Shopper's Stop
Shoppers Stop Limited is a holding company. The Company is engaged in the business of retailing a range of household and consumer products through departmental stores. It operates through approximately 80 such departmental stores located in approximately 40 cities. Its products include apparels and non-apparels. Its non-apparel category includes cosmetics, personal accessories and leather goods, home wares, electronics, books and music. The Company, through its Website, Shoppersstop.com, offers international and national brands in men's, women's and kids apparel; gifts and fashion accessories, such as ladies watches, men's watches, artificial jewelry, fine jewelry, handbags, fragrances, men's and women's footwear, home furnishing and decor products. It has over six private brands namely STOP, Kashish, Life, Haute Curry, Velorio Fratini and Elliza Donatein. It offers First Citizen Loyalty Program for customers. Its application is available on Google Play Store and Apple App Store.