Manal Ballaji

Manal Ballaji is a marketing professional with extensive experience in client relationship management, promotional strategies, and communication. Currently serving as Chef de projet Marketing CRM at showroomprive.com since April 2023, Manal is responsible for the strategic and operational management of projects across eight countries, focusing on customer lifecycle initiatives and targeted campaign creation. Previously, Manal worked at PMU from January 2022 to February 2023 as Chargée de promotion et fidélisation, where responsibilities included developing and implementing client animation plans and managing promotional campaigns for a large customer base. Prior experience also includes roles at Saint-Gobain Distribution Bâtiment France and Puratos, managing BtoB communication and leading product launch communication efforts, respectively. Manal holds a Mastère spécialisé in Manager marketing data and commerce électronique from SKEMA Business School and a postgraduate degree in International communication and public relations from Institut Supérieur de Commerce International de Dunkerque - Côte d'Opale.