Yanick Bédard

Yanick Bédard is a seasoned professional in business management with extensive experience in digital marketing and digital transformation. Currently serving as Managing Director at Sid Lee since January 2006, Yanick has held various leadership roles within the company, including Vice-President of Digital Strategy and Vice President of Production Operations. This expertise encompasses business strategy, client relationship management, and customer experience design, along with successful oversight of multidisciplinary teams. Prior experience includes senior roles in digital marketing at Tourisme Montréal and foundational positions in advertising and UX architecture. Yanick holds a Bachelor's degree in Communication Marketing from Université de Montréal and a Personal MBA in Management.