Sift
Joel Smith is a seasoned digital and social media consultant with extensive experience in the sports and media sectors. Currently leading efforts at Joel Smith Digital since January 2020, Joel specializes in optimizing social media content for global sporting organizations and media companies, executing successful advertising campaigns, redesigning websites, and delivering comprehensive social media audits. In addition to consulting work, Joel holds various freelance and part-time roles, including social media producer for ATP Tour and Laver Cup, where notable achievements include significant follower growth and content creation for high-profile events. As a sessional tutor at Monash University, Joel shares expertise in digital production and sports journalism. With a background including roles at organizations like Grill'd and Australian Football League, Joel also actively engages in speaking events and workshops, further establishing a reputation as an influential figure in digital media strategy.
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Sift
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At Sift, we don’t believe in one-size-fits-all solutions. And we know every client is unique. This means we dedicate our creative energy to tailoring solutions for every project. It doesn’t matter if it’s a full-scale production or assisting with your next social media campaign, we play the whole game. It helps that Sift is, quite literally, everywhere. Our fully-remote team work in locations around the world and by virtue of the same - around the clock. We’re anchored by our permanent post-production facility in Nashville, Tennessee so you can rest easy knowing our editors can access files, projects and footage from anywhere on the planet.