Emily Sims

Emily Sims is an experienced Account Manager at Sightly since October 2021, previously working as a Senior Negotiator for Video Partnerships at Initiative, where responsibilities included national TV investment for the Amazon XCM account. Earlier roles at Initiative encompassed positions as a Negotiator and Associate in Video Partnerships, focusing on cable TV buying for Amazon. Prior experience includes serving as Digital Communications Manager at URJ Crane Lake Camp, where Emily led a communications team and managed social media content. Internships at BBC Worldwide and G-dcast provided exposure to public relations and social media strategy development. A staff writer for The Odyssey and Campus Manager at Fotobom contributed to a diverse skill set in communication and marketing. Emily holds a Bachelor of Arts in Journalism and Mass Communication from the University of Wisconsin-Madison.