Signature HomeStyles
Paul Bessinger is an accomplished executive with extensive experience in merchandising, innovation, and business development. As the President of Signature HomeStyles since October 2021, Paul founded SideGigster, LLC, creating a Social Commerce platform that empowers individuals in the Gig, Influencer, and affiliate economies. Prior to this, Paul served as Senior Director of Merchandising and Web Selling at Staples, where various innovative programs were developed for the small to mid-sized business market. Throughout a lengthy tenure at Quill, Paul held multiple leadership roles, including Director of Innovation, where oversight of a significant private label portfolio contributed to growth and strategy. Paul holds a Bachelor of Arts in Marketing Communications from DePaul University.
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Signature HomeStyles
Signature HomeStyle's mission is to provide everyone with turnkey opportunities to succeed in a business of their own. From Decorators to Sidegigsters to Influencers our unique platform puts people in business with their own co-branded website in minutes. We do all the operational heavy lifting so our consultants can focus on engaging with their audience. We helped create the Social Commerce business model, empowering tens of thousands of partners since our inception in 1972. Our inspiring exclusive products can be found in millions of homes. We continue to drive the evolution of Social Commerce and have recently launched a groundbreaking new eCommerce model that provides the best experience for our customers. Of course, Great consultants need Great products. Our designers create unique exclusive lines of Home Decor, Lighting, Candles, Coffee, and much more. Most products are warehoused and shipped from our headquarters in the Chicagoland area.