Julie Yoakum

Julie Yoakum is President of Kay Jewelers and Peoples Jewellers, with full P&L responsibility for both brands. She was previously President and Chief Brand Merchant Officer of Helzberg Diamonds, where she led product development, sourcing, quality assurance and distribution, and spearheaded the company’s rapid growth in e-commerce.

Prior to joining Helzberg Diamonds, Yoakum was Chief Merchandising Officer at Blue Nile. She also served as Account Service Director at Hornall Anderson, a branding, strategy, and interactive design agency and in various roles at Eddie Bauer, including executive vice president of merchandising, product development and sourcing. Yoakum received her undergraduate degree from the University of Oregon.