Diego Rocha Franco

Diego Rocha Franco is a seasoned professional with extensive experience in pricing, market intelligence, and digital marketing across various industries. Currently serving as a Pricing & Market Intelligence Specialist for North America and North LATAM at Signify, Diego engages in comprehensive research and analysis to develop pricing strategies aligned with business goals. Prior roles include Senior Client Consultant and Client Consultant at Nielsen, where impactful projects for major clients were executed. Diego's background also includes positions at Coty and Beamly, focusing on digital marketing and project management, as well as earlier consulting roles at Santander Consumer Finance and Young & Rubicam. Educational credentials consist of a Master of Science in Marketing from EDHEC Business School and a Bachelor of Science in Business Administration from Tecnológico de Monterrey and Nipissing University.