Mike Cassidy

Mike Cassidy currently serves as the Head of PR & Storytelling at Signifyd, where a focus on understanding the motivations behind customer decisions is emphasized. Previously, Mike held the position of Lead Storyteller, promoting the importance of engaging storytelling through active listening. Prior experience includes a role as Storyteller/Senior Manager of Content Marketing at Bloomreach, where Mike transitioned from journalism to explore the evolution of e-commerce and machine learning. During a decade at San Jose Mercury News, Mike contributed as a Columnist/Blogger, Metro Columnist, and Family Section Columnist, covering the dynamics of Silicon Valley and the personal experiences of its residents. Mike earned a Bachelor of Science in Journalism from the University of Illinois Urbana-Champaign and furthered education at Loyola University Chicago.