SIIA
Geri FitzGerald is a seasoned marketing and strategic services professional with extensive experience in the media and publishing industries. Currently serving as the Director of Marketing & Strategic Services at SIIA since 2014, Geri has previously held senior roles including EVP/Publisher at Chief Executive Group and Vice President of Sales & Marketing at Aequor Media. Notable achievements include creating brand positioning and go-to-market strategies, transforming traditional print brands into dynamic multi-platform content providers, and advising clients on innovative digital strategies. Geri's early career includes significant positions at The Nielsen Company, BPA Worldwide, and Guest Informant, complemented by a Bachelor of Arts in Literature from Bates College and executive education from Columbia Business School.
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SIIA
Software & Information Industry Association is a trade association for the software and digital content industry.The association provides global services in government relations, business development, corporate education, and intellectual property protection for software and information companies.Software & Information IndustryAssociation promotes the common interests of the software and digital content industries as a whole as well as its component parts; protects the intellectual properties of member companies; advocates a legal and regulatory environment that benefits the entire industry; informs the industry and public by serving as a resource on trends, technologies, policies, and other related issues that affect member firms; and demonstrates the contribution of the industry to the broader economy.Software & Information Industry Association was founded in 1984 and is based in Washington, District of Columbia.