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Atissa Tadjadod

Global Brand Director at Silhouette Group

Atissa Tadjadod has an extensive work experience in various leadership roles in the marketing and brand management field. Atissa is currently serving as the Global Brand Director at Silhouette International, a position they have held since January 2021. Prior to that, they worked as the Leader (President interim) of the US subsidiary at Silhouette from March 2020 to December 2020. From September 2019 to December 2020, they held the role of Vice President Marketing at Silhouette.

Before joining Silhouette, Atissa Tadjadod worked as a Strategic Advisor - Brand Partnerships at CHRONEXT.COM from July 2016 to September 2020. Atissa also served as the Global Director of Marketing Communications and a member of the Executive Board of Directors at Piaget from January 2013 to October 2015.

At Montblanc, they held two different roles. From September 2009 to December 2012, they worked as the Vice-President Marketing USA. Prior to that, from February 2004 to August 2009, they served as the Director of International Brand Communication & Licensing.

At Tchibo, Atissa Tadjadod held various positions from May 1998 to January 2004. Atissa started as the Head of International Marketing, responsible for product marketing in Central Europe, including Russia. Atissa then became the Head of Marketing - Gala von Eduscho from January 2000 to January 2004.

At the beginning of their career, they worked as the International Planning Director at Scholz & Friends in 1998.

Atissa Tadjadod holds a Master of Business Administration (MBA) degree from Columbia Business School, which they completed from 1996 to 1998. Tadjadod has also pursued studies in business at the London Business School, where they obtained a Master of Business Administration (MBA) degree. In 2017, they obtained a certification in digital marketing, specifically in the areas of customer engagement, social media, planning, and analytics, from the Columbia Business School Executive Education.

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Silhouette Group

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Silhouette Group, headquartered in Linz, Austria, was founded in 1964 by Anneliese and Arnold Schmied. CEO and CFO Reinhard Mahr, CMO Michael Schmied and COO Thomas Windischbauer head the company. Silhouette Group is the global market leader in the premium eyewear segment, with over 1,300 employees and 13 of its own international subsidiaries. Silhouette garnered worldwide acclaim with the introduction of its “Titan Minimal Art” eyewear, characterized by its incredible lightness and optimal comfort. Since 2017, the company has reflected its deep Austrian roots as a sustainable, full-service provider of made-in-Austria lenses and frames. With its core brand Silhouette, its urban fashion brand neubau eyewear (launched in 2016) and its sports eyewear brand evil eye (launched in 2019), the company stands for quality, high-value materials and innovative, contemporary design. It has received 110 awards. Subsidiaries: Benelux (Belgium, the Netherlands, Luxembourg), Brazil, China, Germany, France, United Kingdom, Hong Kong, Italy, Nordic (Norway, Sweden, Denmark, Finland), Austria, Spain, Switzerland, United States of Amerika Regional Office: Dubai


Headquarters

Linz, Austria

Employees

1,001-5,000

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