Silhouette Group
Henrike Urlaub has extensive work experience in brand communication and content. Henrike is currently serving as the Head of Brand Communication & Content at Silhouette International since September 2022. Prior to this, they worked at s.Oliver Group where they held various roles including Head of Omnichannel Activation from January 2021 to September 2022, Head of Consumer Marketing from April 2020 to January 2021, Manager Brandmanagement from January 2016 to April 2020, and Senior Brandmarketing Consultant from September 2014 to January 2016.
Henrike Urlaub completed a Bachelor's degree in Lehr-, Lern- und Trainingspsychologie at Universität Erfurt from 2001 to 2006.
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Silhouette Group
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Silhouette Group, headquartered in Linz, Austria, was founded in 1964 by Anneliese and Arnold Schmied. CEO and CFO Reinhard Mahr, CMO Michael Schmied and COO Thomas Windischbauer head the company. Silhouette Group is the global market leader in the premium eyewear segment, with over 1,300 employees and 13 of its own international subsidiaries. Silhouette garnered worldwide acclaim with the introduction of its “Titan Minimal Art” eyewear, characterized by its incredible lightness and optimal comfort. Since 2017, the company has reflected its deep Austrian roots as a sustainable, full-service provider of made-in-Austria lenses and frames. With its core brand Silhouette, its urban fashion brand neubau eyewear (launched in 2016) and its sports eyewear brand evil eye (launched in 2019), the company stands for quality, high-value materials and innovative, contemporary design. It has received 110 awards. Subsidiaries: Benelux (Belgium, the Netherlands, Luxembourg), Brazil, China, Germany, France, United Kingdom, Hong Kong, Italy, Nordic (Norway, Sweden, Denmark, Finland), Austria, Spain, Switzerland, United States of Amerika Regional Office: Dubai