SilverPush
Krittika Sinha has a diverse work experience spanning various roles and industries. Krittika is currently working at Silverpush as a Senior Manager - Brand Strategy, where they have been instrumental in devising winning campaign strategies for major brands. Prior to this, they worked as a Senior Brand Strategist at Silverpush and achieved recognition by being featured among the top 30 faces of the 2021 edition of Campaign Middle East's Digital Faces to Watch. Krittika also played a key role in establishing a successful strategy for the RAK Bank campaign, which won three awards at the MMA Smarties MENA 2020 Awards. Before joining Silverpush, Krittika worked at Winteriors Decor LLC as a Business Development Executive, where they demonstrated excellence in generating leads, converting them to clients, and maximizing revenue. In addition, they facilitated sales presentations, coordinated with the architectural team, and negotiated prices to ensure client satisfaction and profitability. Krittika's earlier experience includes working at Titus Global Solutions as a Business Analyst and Account Manager. In this role, they led a team and successfully executed project assignments, managed project teams, and collaborated with clients to propose innovative solutions and discuss project improvements.
Krittika Sinha completed their education at various institutions, starting with their high school education at GEMS Education from 2001 to 2011. Krittika then pursued a Bachelor's Degree in Electronics and Communications Engineering at Birla Institute of Technology, Mesra from 2011 to 2015. After that, they enrolled at Manipal Academy of Higher Education - MAHE, Dubai, where they completed their Master of Business Administration (MBA) with dual specialization in Marketing and Entrepreneurship and Innovation from 2018 to 2020.
In addition to their formal education, Krittika also obtained several certifications. Krittika completed courses such as Advanced Business Strategy, Business Growth Strategy, and Foundations of Business Strategy through Coursera in May 2020. Krittika also earned certifications in Advanced Google Analytics and Google Analytics for Beginners from Google in September 2020 and August 2020, respectively.
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SilverPush
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Silverpush provides cutting-edge advertising technology solutions driven by artificial intelligence. By assisting major global brands, it enables them to better comprehend and engage with their customers than ever before. Through its advanced platform MIRRORS, which harnesses the power of deep learning and computer vision, Silverpush assists brands in identifying their most suitable audience by placing video ads in contextually relevant settings. This ensures a fully controlled and brand-safe advertising environment. Additionally, Silverpush's real-time moment marketing platform, Parallels, facilitates meaningful connections between brands and consumers across a diverse range of real-life events.