SilverPush
Paras Kumar has experience working as a Digital Marketing Strategist at SilverPush since May 2018. In this role, they handled social media campaigns for various e-commerce clients and achieved a 2X growth in their ROI. Paras also prepared advertising and promotional material, tracked program budgets and expenses, and evaluated each campaign's success based on program objectives and industry norms.
Prior to that, Paras worked as a Digital Marketing Manager at Golfication - by Khelfie from October 2016 to December 2017. During this time, they developed and executed online marketing and digital media promotions, managed social media platforms, and monitored competitor activities.
Paras Kumar attended the American International School of Johannesburg from 2009 to 2012. The provided information does not mention the degree or field of study pursued during this time.
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SilverPush
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Silverpush provides cutting-edge advertising technology solutions driven by artificial intelligence. By assisting major global brands, it enables them to better comprehend and engage with their customers than ever before. Through its advanced platform MIRRORS, which harnesses the power of deep learning and computer vision, Silverpush assists brands in identifying their most suitable audience by placing video ads in contextually relevant settings. This ensures a fully controlled and brand-safe advertising environment. Additionally, Silverpush's real-time moment marketing platform, Parallels, facilitates meaningful connections between brands and consumers across a diverse range of real-life events.