Sime Darby
Yee Pheng Tan has extensive experience in communications and marketing roles. From 2018 to present, they have been the Head of Group Communications at Sime Darby, where they lead the company's communications efforts, including public relations, community relations, and branding. Yee Pheng also designs communication strategies for corporate changes and specific business objectives. From 2007 to 2017, Yee Pheng Tan held various positions at Sime Darby, including Head of Internal Communications & Publication, Vice President of the Sustainable Palm Oil Manifesto, Head of International Communications & Coordination, Head of Events & Production, and Assistant Vice President of Brand. In these roles, they managed internal communications, facilitated engagements, and led projects at both local and international scales. Prior to their time at Sime Darby, Yee Pheng Tan worked as a Conference Director for marcus evans Group, where they oversaw production cycles, developed strategic plans, and facilitated training programs.
Yee Pheng Tan completed an MA in Advertising & Marketing from Leeds University Business School in 2001. Prior to that, from 1999 to 2001, Yee Pheng Tan obtained an LL.B (Hons) in Law from the University of Leeds. Before attending the University of Leeds, Yee Pheng Tan had a Diploma in Law (LL.B) from INTI in 1997-1998. Yee Pheng Tan also completed GCE A levels at Taylor's College in 1996. Yee Pheng Tan's earliest known education is from Sekolah Menengah Kebangsaan Convent Muar, although the degree or field of study is not specified. Additionally, Yee Pheng Tan obtained a certification in "Driving Digital Marketing Strategy" from INSEAD in 2021.
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Sime Darby
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Sime Darby Berhad is a Malaysia-based investment holding company managing Sime Darby Group. The Group's major business activities are classified into six segments, namely Motors, Plantation, Industrial, Property Energy & Utilities and Others. Its Motors segment covers the assemble and distribution of vehicles and the provision of after-sale services. Its Plantation segment includes the production of crude palm oil, palm kernel, rubber, sugar cane, cattle products, as well as the refining of palm oil. Its Industrial segment is involved in the trading, rental and servicing of heavy equipment. Its Property segment comprises the development of residential, commercial and industrial properties, together with the management and provision of recreational facilities. Its Energy & Utilities segment includes the provision of engineering services, the management of port facilities and the treatment and distribution of treated water. Its Others segment covers healthcare and insurance services.