Caroline Behar

Caroline Behar is an accomplished professional with extensive experience in retail and client experience management. Since April 2016, Caroline has served as Directrice Expérience Client groupe at SIMONE PERELE, focusing on enhancing digital strategies, brand desirability, and customer-centric culture across multiple countries and channels. Prior roles include Directrice Retail Europe at Morgan, where Caroline managed a network of 195 stores in France and the UK, and Directrice des Ventes et des projets transverses at Etam lingerie, responsible for commercial effectiveness and team professionalism. Caroline's career also includes significant achievements as Directrice de Région at ETAM, leading flagship stores and optimizing operations. Educational credentials include multiple degrees in business management from Université Paris-Est Créteil and Université Paris XII.