SimpliFi
Umaima Rasheed is a seasoned business development professional with extensive experience in B2B markets. Currently serving as a Senior Business Development Manager at SimpliFi since October 2024, Umaima previously held the same title at YOUGotaGift, where notable initiatives led to significant market expansion and revenue growth in digital gift card solutions. Earlier roles include Project Manager for Sponsorship Sales and Business Development at Aldrich International, and Senior Lead for Strategic Partnerships at TAB group. Umaima's career began with an internship at Mosaid Travel and Tourism Services and another at HDFC Bank, contributing to early insights into the financial sector. Umaima holds an MBA in Finance with a minor in HR, alongside a PG Diploma in Islamic Banking and Finance, and a Bachelor's degree in Commerce specializing in Banking and Insurance from Aligarh Muslim University.
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SimpliFi
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SimpliFi is on a mission to democratize payments by building the leading Cards as a Service (CaaS) platform for MENA and Pakistan.