Anthony Baxter

Anthony Baxter is the Founder and CEO of Simply Nootropics, a direct-to-consumer health brand established in December 2021 that focuses on producing leading nootropics and longevity supplements aimed at enhancing well-being. Prior to this, Anthony served as the Founder and CEO of Firefly Digital from June 2014 to November 2022, where responsibilities included acting as CEO, Director, and majority shareholder of a digital marketing agency dedicated to driving sales and profit. Anthony's educational background includes experience from Wentworth College and practical knowledge gained from real-life challenges.

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Simply Nootropics

Our purpose is to help people be at their best, every day. We believe that when you’re at your best, you do your best. We specialise in the production of world leading nootropics products, that provide all the nutrients your brain needs to perform at its best. Formulated by neuroscientists and natural health experts, our holistic approach to brain performance includes supplementation through natural, research-backed nootropic ingredients, wellness and biohacking practises and a community of people looking to reach new levels of performance in all areas of life.


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