Ana Baars

Ana Baars is an accomplished Content and Conversational Design Manager at Sinch, where leadership of a global team of conversational designers has led to the creation of innovative AI-driven solutions for clients like iFood, PepsiCo, and Porsche. With prior experience as a Content Coordinator at Wavy Global, Ana crafted content strategies for mobile products and messaging solutions, and as a Senior Content Analyst at Movile, managed high-quality content aligned with licensing goals. Ana's career in content development began at Abril, progressing from Reporter I to II and Product Analyst, showcasing expertise in content creation and team management. Ana holds a Bachelor’s Degree in Journalism from Faculdade Cásper Líbero, a Bachelor’s Degree in International Relations and Affairs from FAAP, and a certificate in Storytelling and Content Strategy from the University of Washington.