Nayara Santana

Nayara Santana is an experienced marketing and branding professional currently serving as Gerente de Marketing e Branding at Sinclair since November 2017, with prior roles including Gerente de Categoria and Gerente de Produto in various capacities. Previously, Nayara worked at Museu da Imigração from February 2014 to October 2017 as Analista de Comunicação Pleno, specializing in strategic planning, integrated communication, event coordination, and brand positioning. Early career experience includes roles at I.CON AGENCIA DE PUBLICIDADE E MIDIAS SOCIAIS LTDA, Millward Brown, and Petrobras, focusing on client management, content development, event planning, and brand equity research. Nayara holds a Bachelor's degree in Public Relations from USP - Universidade de São Paulo and an MBA in Marketing from FIA - Fundação Instituto de Administração.