Singapore Airlines
Daphne Tang is an experienced digital marketing professional with a strong track record in optimizing marketing strategies and driving performance growth. Currently serving as Assistant Manager of Digital Marketing at Singapore Airlines since August 2017, Daphne has successfully developed SEM strategies that improved revenue and transactions by at least 60% each quarter. Prior roles include Senior Digital Marketing Executive and Digital Marketing & Media Planning Executive at Qoo10 Singapore, where Daphne executed comprehensive marketing campaigns that significantly increased daily traffic and sales. Earlier experience includes a marketing internship at Cheaptickets.sg and a ground operations internship at Changi Airport Group. Daphne holds a Bachelor of Business in Marketing from Nanyang Technological University Singapore and a Diploma with Merit in Tourism and Resort Management from Ngee Ann Polytechnic.
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Singapore Airlines
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Singapore Airlines Limited is engaged in passenger and cargo air transportation, engineering services, training of pilots, air charters and tour wholesaling and related activities. The Company's segments include airline operations, engineering services, cargo operations and Others. The airline operations segment provides passenger air transportation. The engineering services segment is in the business of providing airframe maintenance and overhaul services, line maintenance, technical ground handling services and fleet management. The engineering services segment also manufactures aircraft cabin equipment, refurbishes aircraft galleys; provides technical and non-technical handling services, and repairs and overhauls hydro-mechanical aircraft equipment. The cargo operations segment is involved in air cargo transportation and related activities. The Others segment includes other services provided by the Company, such as the training of pilots, air charters and tour wholesaling.