Siren Group
James Watson is an accomplished sales and marketing professional with extensive experience across various leadership roles. Currently serving as VP of Sales & Marketing at Siren Group since February 2022, and a member of Revenue Collective since January 2021, James previously held the position of VP Sales & Operations at EverCommerce from January 2017 to January 2023, spearheading sales strategies and team development. Additional notable roles include VP Sales & Operations at Best Pick Reports, Director of Sales at EBSCO Industries, Sales Director at Zoomer, and Regional Sales Manager at Groupon USA. James has a proven track record of driving revenue growth, building high-performing teams, and implementing successful sales processes in diverse sectors including media, technology, and restaurant logistics.
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Siren Group
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Siren Group is a performance-based digital marketing company, specializing in consistent and sustainable customer generation for medium- to large-size companies including Fortune 5000s. Siren’s latest venture is HomeBuddy.com, an online home improvement marketplace connecting homeowners with local contractors. HomeBuddy already welcomes 1,000,000+ visitors a month with plans to expand significantly in the near future. With staff across North America and Europe, Siren Group has a strong and successful track record of driving customer acquisition programs across the globe. We’ve experienced double-digit growth year-after-year as more partners take advantage of our industry expertise as well as effective and reliable services.