Sitback Solutions
Paul Armstrong is an accomplished professional with extensive experience in technology, digital strategy, and business growth. Currently serving as a Volunteer Advisory Board Member for the Starlight Children's Foundation Australia, Paul provides expertise in technology, data, and emerging industry trends to support seriously ill children. As a Founding Partner and CEO at Sitback, Paul leads strategic vision and growth for a company specializing in Experience Design and digital platform support. Additional roles include board memberships at TIX.co and CNS Precision Assembly, as well as past leadership positions such as Chairman of Digilante and CTO at Lasttix.com.au. Paul's career also includes foundational roles in software engineering and solutions architecture, complemented by a Bachelor of Commerce from the University of Birmingham.
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Sitback Solutions
Get your set of Cognitive Bias Cards and design better User Experiences! https://www.biascards.com Sitback is a Human-Centred Design and Development Agency based in Sydney. We specialise in Psychology-based User Experience Design, Web Development and 24/7 Support & Optimisation - working closely with our clients to help them engage more effectively with their customers online. At Sitback, we believe that everyone deserves exceptional experiences. Whether your customers are consumers, companies, students, citizens or staff, we exist to ensure your organisation offers the best possible experience, designed around the needs of your customers, resulting in increased satisfaction and business success. "Putting people at the centre of everything we do". We employ; ✔ A team of registered Psychologists & HCI Specialists to apply a depth of research to our work and optimise the UI design, maximising the User Experience on your website; ✔ A specialist Software Development team to build bespoke solutions tailored for a positive User Experience; ✔ A dedicated Support & Optimisation team to ensure your website is available and performing brilliantly; ✔ A Digital Delivery team to ensure all support and project related activities are run effectively - on time and on budget. We work with top brands across all sectors including Finance, Retail, NFP, Entertainment, Government, Education, and Corporate. Some of the fantastic companies we have been fortunate enough to work with include Subaru, ANZ, Westpac, Citibank, Univerity of Sydney, Woolworths, Luna Park, and Starlight. ✪ Number 18 in the BRW Best Places to Work 2016 ✪ Number 21 in the BRW Best Places to Work 2015 ✪ Employer of choice 2016, City of Sydney Business Awards ✪ Excellence in business 2016, City of Sydney Business Awards ✪ Overall business of the year, City of Sydney Business Awards ✪ Employer of Choice 2016, NSW Business Chambers