SITE
Aoife McCrum is currently the Head of Digital at SoolNua, a specialist MICE agency. Aoife also holds the role of Social Media & Digital Marketing Manager at SITE and is a Council member of Meetings + Millennials. Previously, Aoife worked at Meeting Escrow Inc and had an internship at Ovation Global DMC. Aoife studied Advertising and Marketing Communications at the Institute of Technology, Tallaght and completed their Leaving Cert at Notre Dame, Dublin.
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SITE
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SITE, the Society for Incentive Travel Excellence, is the only global organization dedicated to strengthening and supporting the incentive travel industry. We connect incentive travel to business results. For our members we provide professional development, certification, and business connections. Over the last 40 years, SITE has grown to over 2,000 members in 90 countries with 29 local and regional chapters. Incentive travel is not a luxury — it’s a necessity. Incentive travel. Business results. Our research proves the ROI for incentive travel, which is a powerful business tool that strengthens employee retention, improves performance and fosters a culture of thoughtful motivation and sustained success. Incentive travel is the work our members do; business results are what we deliver to our clients.