Sitecore
Rick Bauer is an accomplished marketing professional with extensive experience in digital marketing strategy and leadership. Currently serving as Vice President of Digital Marketing Strategy at Velir since April 2025, Rick Bauer leads a team to deliver data-driven marketing strategies for enterprise clients. In roles such as Global Director of Industry Value Advisory at Sitecore and Senior Solutions Architect at Perficient, Rick Bauer has provided strategic guidance, crafted digital marketing roadmaps, and facilitated customer transformation initiatives. Additional experience includes managing entertainment operations at Milwaukee Irish Fest and owning Bauer Productions, a digital project studio. Rick Bauer holds a Technical Degree in Music Production & Engineering from Berklee College of Music.
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Sitecore
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Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.