Pernilla Hultsten

Pernilla Hultsten is an accomplished professional with extensive experience in sales, project management, and digital communications within the transportation and tourism sectors. Currently serving as the Head of International Sales at SJ AB since February 2013, Pernilla focuses on establishing SJ AB's products in foreign markets. This role follows a progression of positions at SJ AB, including Inventory Manager and Project Manager Partners, where responsibilities encompassed digital sales, partner relations, and corporate social responsibility. Prior to SJ AB, Pernilla worked at VisitSweden as a Technical Project Manager/Webmaster, promoting Sweden internationally, and held project management roles at Svenska Turistföreningen, contributing to the organization's outreach and accommodation services. Pernilla holds a course in Content Marketing from Berghs School of Communication and is currently pursuing further education at Webbdagarna Academy.