Bruce Lim

VP For Merchandising & MKT In 11street at SK planet

Bruce Lim is an experienced professional in the field of merchandising, currently serving as the VP for Merchandising at 11street.my since April 2014. Concurrently, Bruce Lim holds the position of VP for Merchandising & Marketing at SK planet, beginning in February 2009. Prior to these roles, Bruce Lim was the General Manager for Merchandising & Buying at 다음커뮤니케이션 from March 2003 to February 2009 and served as Senior Manager for Merchandising & Buying at DAEWOO INTERNATIONAL CORPORATION from June 1998 to February 2003.

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Kuala Lumpur, Malaysia

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SK planet

SK Planet is a leading Data & Tech company creating data-driven value. As a leading Data & Tech company established in 2011, creating data-driven value is at the heart of everything we do at SK Planet. Our customer insight, combined with powerful technologies, creates synergies to deliver differentiated value like no other company. SK Planet is recognized for its extensive expertise in ICT solutions, marketing platform/solutions, and data solutions. Our cutting-edge technologies enable us to provide ICT solutions in various technology fields, such as mobile communications, AI, mobility, media, IoT and more. Furthermore, building on the expertise and experience in operating Korea’s largest integrated loyalty points program (OK CASHBAG and Syrup Wallet) allows us to provide consumers with a personalized shopping experience, while also giving merchants highly effective and efficient marketing solutions. In addition, SK Planet’s DMP(Data Management Platform) integrates and manages 130 million pieces of data collected from SK Group’s leading services to offer personalized recommendation solutions and customer data analytics services. In the spirit of creativity and cooperation, SK Planet is committed to building a better future by diligently carrying out its corporate social responsibility. Based on our extensive experience and know-how in the ICT industry, we dream of a greater future by supporting talents with goals and ambitions, and strive for mutual growth with our business partners. SK Planet is also spearheading efforts to promote an ICT ecosystem by operating T Academy for ICT talent development as well as various mutual growth programs aimed at supporting the growth of small and medium-sized enterprise partners. SK Planet will continue to innovate and challenge itself to offer cutting-edge technologies, innovative services, and creative solutions that inspire its customers, with aims to establish itself as the leading Data & Tech company.