Sam Benkel

Sam Benkel is an experienced sales professional currently serving as the Director of Sales at Skai since May 2024. Prior to this role, significant contributions were made at Criteo from January 2017 to May 2024, where positions included Managing Director for both Enterprise Activation Northern Europe and Retail Media Northern Europe, as well as Head of Sales and various senior roles within Retail Media. Sam also held the position of Senior Media Sales Executive at HookLogic, Inc. before its acquisition by Criteo, and played a pivotal role in connecting marketers with consumers through innovative advertising solutions. Earlier career experiences include serving as National Accounts Sales Manager at LivingSocial and working in learning support roles across multiple educational institutions in London.